Betting on the Super Bowl Online
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History of the Super Bowl in Canada
The NFL was first launched in 1920, but no Super Bowl event was held until four decades later. A group of businesspeople tried to acquire football franchises in 1960, but they never took over NFL. Instead, they founded the AFL: American Football League. In the next few years, AFL and NFL competed for players and fans. But the founders came to a consensus in 1970 and merged the leagues.
It was on January 15, 1967, when the first Super Bowl event took place, featuring the Kansas City Chiefs from the AFL and the Green Bay Packers from the NFL. At that time, tickets were sold at an average of $12, and the game attracted about 61,000 fans. The Packers won against the Chiefs 35–10. Hosted at the Memorial Coliseum, it was regarded as the AFL-NFL World Championship Game and broadcast by NBC and CBS. Later, the name was changed to Super Bowl.
Season II and Beyond for Canadian Fans
In 1968, the Packers defeated the Oakland Raiders in Super Bowl II 33-14. In many eyes, the AFL champions couldn't beat the NFL's best. In one of the biggest upsets, the New York Jets, the AFL champions, defeated the Baltimore Colts (NFL), 16-7 in 1969. The Super Bowl's popularity continued to grow following the AFL-NFL merger. Three teams, the Dallas Cowboys, Miami Dolphins, and Pittsburgh Steelers, dominated the scene in the 70s.
Throughout Super Bowl history, halftime commercial ads have been a huge attraction, a spectacle many Canadian viewers tune in for. Initially, such entertainment featured astronauts, military drills, and marching bands. Over time, it has changed dramatically, with performers such as pop stars, rock bands, and Broadway singers now included.
Due to this, Super Bowl commercials are among the most expensive for televised sports championships in the US. For instance, a 30-second ad cost nearly $5 million in 2016.
Understanding American Football for Canadians
The professional American football league is established exclusively by a 32-team NFL - National Football League. More than 50% of all US television households watch the NFL's championship game, the Super Bowl.
In the U.S., Super Bowl Sunday ranks second only to Thanksgiving Day in terms of food consumption. Advertisers are forbidden from using the term "Super Bowl" for marketing purposes, leading companies to find creative ways to refer to it, such as "the Big Game," a term also understood by Canadian fans.
The Super Bowl is identified by Roman numerals because the football season spans two calendar years. However, the venue changes every year. In honour of the Green Bay Packers coach Vince Lombardi, who led his team to victory in the first two Super Bowls, the championship team is awarded the Vince Lombardi Trophy.
Teams
Only one team has won a Super Bowl in its home stadium: Tampa Bay in Super Bowl LV. There have been six Super Bowl victories for both the New England Patriots and the Pittsburgh Steelers, which are the most of all teams. The San Francisco 49ers and Dallas Cowboys have both won five games.
Having lost five Super Bowls each, New England Patriots and the Denver Broncos share a record for the most Super Bowl losses. The Patriots have appeared in 11 Super Bowls, more than any other team. A few teams, such as Cleveland Browns, Jacksonville Jaguars, Houston Texans, and Detroit Lions, are yet to participate in the Super Bowl.
Why is the Super Bowl popular?
Following the legalization of online sports betting sites in more than 50% of the US states, Super Bowl betting reached record highs in 2021. Making a bet on sport online tournaments is as simple as opening an app on a smartphone. Millions of people place their wagers online at mobile-friendly sportsbooks.
However, it is not all about profits for sports betting operators. They invest so much in terms of marketing to target the growing number of sports fans who never miss matchups between, say, Cincinnati Bengals and Los Angeles Rams.
Bookmaker marketing is growing by the day, and the sudden legalization of sports betting in the country has allowed sportsbooks to register a massive customer base. Super Bowl 56 is the latest chance for gambling providers to sell themselves to avid punters.
In a bid to compete for customers, bookies offer irresistible promotions in the form of bonuses. The availability of free bets, demo games, and additional credits for betting on sport leagues have also contributed to the popularity of the game.
How to bet on the Super Bowl
As the Super Bowl season approaches, the first two teams are announced, and sportsbooks start releasing their lines. These lines are not fixed or final. Sports betting operators provide all possible betting options and allocate odds for the list of sports tournaments.
Odds to win super bowl are subject to changes until right before an event kicks off. When the odds are set at a better price, it is advisable to take them immediately before the line moves.
Types of bets
There are many ways to bet on the Super Bowl:
- The total combined score
- Which team will win the game (Moneyline)
- The team that covers the point spread
- Entertaining props
- Multiple bets on one slip (Parlays)
Players can either bet on the next NFL event or wager as the game unfolds (in-play or live betting). Moneyline is the most popular type of football bet. Punters simply need to select a team that will emerge as a winner in the Super Bowl.
The straight-up bet is based on NFL odds. At any credible online bookie, the Superbowl odds are highlighted as Cincinnati Bengals +105, Los Angeles Rams -115, and so on. The negative sign (-) is always used for favorites, while the positive sign (+) is always assigned to underdogs.
One of the instant payment methods at online sportsbooks is cryptocurrency. Withdrawals may take a while, especially when every winner is trying to cash out. Most importantly, gamblers must not bet more than they can afford to lose. It is advisable to wager small amounts several times than stake down a considerable sum at a go.
