June 18, 2024

Soft2Bet and Rightlander Forge Strategic Partnership to Elevate iGaming Compliance

Emily Tremblay
Written byEmily TremblayWriter

In an exciting move for the iGaming industry, Soft2Bet, a titan in providing turnkey solutions, has inked a strategic partnership with compliance heavyweight Rightlander. This collaboration is set to redefine the landscape of marketing compliance in the iGaming and affiliate marketing spheres, particularly across crucial markets including Italy, Sweden, Denmark, Romania, Ontario, Greece, and Ireland.

Soft2Bet and Rightlander Forge Strategic Partnership to Elevate iGaming Compliance

Key Takeaways:

  • Soft2Bet partners with Rightlander to bolster marketing compliance efforts in key iGaming markets.
  • Rightlander's advanced monitoring technology will ensure Soft2Bet stays within the regulatory frameworks.
  • The partnership aims to uphold high standards of integrity and trustworthiness in iGaming operations.

Soft2Bet is stepping up its game by leveraging Rightlander's advanced compliance monitoring technology. This move is geared towards ensuring that all affiliate and iGaming marketing activities adhere to the stringent regulations governing these jurisdictions. Rightlander's comprehensive suite of services, which includes meticulous website and social media monitoring, promises to equip Soft2Bet with the necessary tools to effectively identify and manage compliance risks.

Jonathan Elkin, Sales Director at Rightlander, expresses enthusiasm about the partnership, highlighting the shared commitment to maintaining high compliance standards. This collaboration is not just about navigating the complex regulatory environments but also about preserving Soft2Bet's reputation for integrity and trustworthiness.

On the other side, David Yatom Hay, General Counsel of Soft2Bet, underscores compliance as a cornerstone of their business strategy, especially as they venture into new markets. The alliance with Rightlander is a testament to their dedication to delivering a safe and secure experience for customers, reinforcing their position in the industry.

Soft2Bet, renowned for its Motivational Engineering Gaming Application (MEGA) that enhances player retention and engagement, holds over 11 global licenses, illustrating its success and commitment to regulatory compliance. Rightlander, since its launch in January 2018, has rapidly expanded, offering a state-of-the-art affiliate marketing compliance platform that serves high-profile advertisers, networks, and regulators to ensure adherence to affiliate compliance responsibilities.

This partnership is more than just a strategic alignment; it's a forward-looking approach to setting new standards in the iGaming industry, ensuring a compliant, safe, and trustworthy environment for players and operators alike.

About the author
Emily Tremblay
Emily Tremblay

Emily, a dynamic blend of tech-savvy and casino enthusiast, hails from the snowy landscapes of Canada. With her innate grasp of cultural nuances, she ensures online casino guides resonate deeply with Canadians. Emily's spirited and engaging nature makes her a favourite among peers.

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